Rise Above the Noise: An Integrated Marketing Proposal for BullHorn Media

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 Let’s face it. There is a lot of noise in the world.  Like  this. Tweet that. Share This. Choose us. Pick me.

The bombardment is never-ending. It’s hard to be  heard in a 24/7 world without dissolving into a sea of  white noise.

Want to rise above the noise? That’s where we come  in.

rise above

We’re BullHorn Media…we amplify your image.

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If I were writing the story of BullHorn Media, that is how I would begin. Today’s consumer is savvy. They don’t want to be over-marketed, under-sold and spinned. They want an authentic experience but they want to know they are in the hands of experts.  They want personal attention with professional results. BullHorn Media is uniquely positioned to do just that.

BullHorn Media is twenty plus years of experience in videography, production, design and story-telling.  It is the brain child of Mark and Lisa LeGrand with roots dating back to the early 90s. What started out as a husband and wife team capturing love stories flourishes decades later as a full-service production company serving corporate clientele.   Don’t let the humble beginning dissuade you. It shows what hard work can do.

One of the visionaries behind BullHorn Media is an award-winning craftsman. Mark LeGrand has been repeatedly recognized for his talent and creativity in editing and video production. What makes Mark excel is his never-ending desire to learn in an ever-changing technology driven world.  He has a thorough understanding of the latest equipment ensuring your desires are not only met but exceeded.

The people of BullHorn Media do not have a “been there, done that” attitude. Each project is unique. Every client is an original. BullHorn Media leads the way because the minds behind it understand vision comes from never settling.  BullHorn Media takes pride in your event the same way you do. Whether it is a black tie affair for a thousand or a convention for three thousand or an intimate speaker series for executives, BullHorn Media will amplify your image to the level you seek.

Bullhorn Media has the experience. BullHorn Media has the tools. BullHorn Media has the technology.

You may be thinking, “Yea…but so do the other guys!”

True. They probably do. What they don’t have though…is the personal touch.

BullHorn Media is designed to give each client a unique attention often missing in today’s world. They are with you from inception to completion. This one-on-one philosophy is a core value of BullHorn Media and they stand by it.  It’s who they are. Amplified.

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 Target Audience

BullHorn Media is unique in that it can provide services to a wide variety of clientele. It’s target audience is anyone looking for that extra-added wow factor that only comes with a personal touch including but not limited to:

  • Small private or public businesses in and around or traveling to Orlando, Florida
  • Professional Associations in and around or traveling to Orlando, Florida
  • Non-Profit Organizations in and around or traveling to Orlando, Florida
  • Leadership and Training Organizations in and around or traveling to Orlando, Florida
  • Convention and Meeting Planners

BullHorn Media can:

  • shoot your commercial
  • recap that special leadership event you worked so hard to imagine
  • capture that perfect tutorial for your audience
  • enliven your marketing material to a new visual level
  • memorialize that special key-note address for those who could not make it…or those who just want to live it again

The BullHorn Media target audience is technologically savvy, forward-thinking and evolutionary but appreciates the quiet values of originality, authenticity and story-telling.

Interviews, speaker series, event summaries, meeting recordings, conventions, conferences & fundraisers…it’s not about the size, it’s about the personal touch. Amplified.

sWOT

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 Why use an Integrated Marketing Communications Strategy?

BullHorn Media is in the business of image but there is nothing surface about their service. People need to know that.

Who wants to be a king without a kingdom?

The purpose of this Integrated Marketing Communications proposal is to provide recommendations on how to reach new customers while maintaining brand voice, brand vision, brand value and message.

Let’s be real. Small businesses are often resource-challenged. That’s why IMC is a friend. Marketing guru and social media influencer Steve Olenski constantly writes about Integrated Marketing in Forbes.  No, wait…Correction: He preaches and rants! Question the method if you want, but not the message. It is solid. He’s a believer in IMC and wants everyone to get on board.

In one of his latest offerings, Olenksi points out that a recent study revealed 65% of marketers are not giving consumers what they want. 65%!  So that tells me that 65% of businesses are NOT giving customers what they want.

To capture the personal touch and one-on-one experience core to their values, BullHorn Media must understand what their customer wants. There is a lot of noise coming at all of us non-stop. People don’t have to search far to find what they are looking for. BullHorn Media needs to be a part of the conversation.

Or settle for being part of the 65%.

Companies are still operating in silos. Integrating the message of BullHorn Media to a solid, consistent and defined brand makes it easier (and cost-effective) to spread your reach to the channels your customers live and work in.

BullHorn Media must live where their customer lives.

BullHorn Media must listen to their customer.

Only then, can BullHorn Media rise above the noise.

Integrating your marketing accomplishes just what you seek to provide: AN AMPLIFIED IMAGE.

rise above

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FinaProjectPostFeatured_612Wx144H_transp_green-45023_80x80l Thoughts

Creating an Integrated Marketing Communications Plan can be overwhelming when you read a proposal like the one I have presented. (Especially when it is accompanied by a dozen others!) Don’t let it be. Once you get the structure in place it can be very rewarding and even fun to keep the content going. Most important though, it’s worth it. Your customers are out there and on these channels. You need to be where they are to stay relevant.

You have a business with brand message:  Amplify Your Image. When that is your brand message, you need to walk the walk.

Amplify YOUR Image.

Rise Above the Noise.

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