The Awesome Visual-Storytelling-Sharing-Social App You Aren’t Using But Should

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Doing what I do for a living and working towards a Masters Degree in Social Media, I am often asked “What’s your favorite app or social platform?”  The typical ones roll off the tongue but in the top three or four, you’ll find Storehouse. I’m always a little stunned when people say, “Store-what?”

Storehouse is the most awesome social app you apparently aren’t using.

When you combine talent that comes from Facebook, Apple and The Daily, you are bound to come up with something not only beautiful but user-friendly. Storehouse doesn’t disappoint. It’s the brain child of co- founders Mark Kawano and Tim Donnelly.  They began their start-up in 2013 but didn’t launch the app (only on iOS devices) until January 2014.

I’m not a coder, a designer or a professional photographer so I can’t dive deep into any technical flaws or brilliance but I am a storyteller. With Snapchat, Instagram, Buzzfeed and the increasing presence of video and photos on Facebook, we are moving towards more visual communication at the speed of light. As a journalist, this pulls me to Storehouse.

Co-founder Mark Kawano told TechCrunchWe’re not targeting just photographers; we want to teach everyone that they can tell stories…We want Storehouse to be the really easy way to share and create stories. From photographers…to everyone, this is the shift in visual communication.”

As with all social platforms these days, Storehouse starts with a profile.

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While I am a lover of Storehouse, I admit I tend to be more voyeur than participator and creator. It’s such a beautiful experience that I sometimes wonder if what I have to share is worthy. My contributions to date number three: Kelly’s Storehouse: @kfg5Horizons

The process really is quite simple. You import photos and videos. You position them. You choose a title. That’s where the must-dos end. You can choose to add text, captions or just let the pictures speak for themselves. Layouts vary but the best part is that you have options. You can clearly see Kawano’s inside knowledge of Apple as you manipulate your stories. For the end user, the layout options and beauty of the app are flawless.

In Storehouse, you follow and can be followed but note that all you do is public. You don’t have to be following someone to see all their work and anyone can follow you. You can search for people or use the almighty hashtag. Yes, Storehouse wisely aggregates topics using hashtags. Unlike Instagram, Storehouse is built for sharing. You can republish.

There aren’t many Community Rules in Storehouse outside the obvious copyright ones which makes it a space ripe for creativity.

If you need a little hand-holding, Storehouse has created communities to address what it calls “your moods.” It’s a collection of interests you can follow to publish and republish stories from like-minded souls. Take a look:

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Storehouse is not without its critics and the fact that it is not available on Android devices will hamper the start up from maximum reach. That said, I would expect nothing less from the mind of a former Apple designer.

A couple other highlights worth noting. When you publish, you immediately receive an email to the account you set up your profile with. In it is a web-responsive link to your story ready to be shared to all.

Tstorynotifyhe world of Storehouse isn’t just comprised of parenthood, travels and selfies (but you can find that too). It has a little bit of everything and for those who question whether journalism can move with the times, check out this offering from the landmark gay marriage ruling from the U.S. Supreme Court.

Others have taken to Storehouse to share their most intimate moments but in a way that can’t be captured on Facebook or Instagram or even Tumblr. One could argue that albums allow similar aggregation but they don’t allow the user to tell a story. This is where Storehouse breaks from the pack. Take a look at One Last Year with My Father.  It’s visual communication at a profound level.

While Storehouse is web-responsive, I strongly encourage you to visit it on your phone or iPad. It was created for those devices and doesn’t disappoint. In fact, given the mass exodus to all-things mobile, it’s quite brilliant Kawano and Donnelly were so mobile focused. It makes sense given the world we live in. Have phone, have camera, will travel, will tell stories.

Author Note (August 2021): Storehouse shuttered in 2016. All employees migrated to Square. I removed all links. It’s a shame. It was beauty while it lasted.

Rise Above the Noise: An Integrated Marketing Proposal for BullHorn Media

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 Let’s face it. There is a lot of noise in the world.  Like  this. Tweet that. Share This. Choose us. Pick me.

The bombardment is never-ending. It’s hard to be  heard in a 24/7 world without dissolving into a sea of  white noise.

Want to rise above the noise? That’s where we come  in.

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We’re BullHorn Media…we amplify your image.

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If I were writing the story of BullHorn Media, that is how I would begin. Today’s consumer is savvy. They don’t want to be over-marketed, under-sold and spinned. They want an authentic experience but they want to know they are in the hands of experts.  They want personal attention with professional results. BullHorn Media is uniquely positioned to do just that.

BullHorn Media is twenty plus years of experience in videography, production, design and story-telling.  It is the brain child of Mark and Lisa LeGrand with roots dating back to the early 90s. What started out as a husband and wife team capturing love stories flourishes decades later as a full-service production company serving corporate clientele.   Don’t let the humble beginning dissuade you. It shows what hard work can do.

One of the visionaries behind BullHorn Media is an award-winning craftsman. Mark LeGrand has been repeatedly recognized for his talent and creativity in editing and video production. What makes Mark excel is his never-ending desire to learn in an ever-changing technology driven world.  He has a thorough understanding of the latest equipment ensuring your desires are not only met but exceeded.

The people of BullHorn Media do not have a “been there, done that” attitude. Each project is unique. Every client is an original. BullHorn Media leads the way because the minds behind it understand vision comes from never settling.  BullHorn Media takes pride in your event the same way you do. Whether it is a black tie affair for a thousand or a convention for three thousand or an intimate speaker series for executives, BullHorn Media will amplify your image to the level you seek.

Bullhorn Media has the experience. BullHorn Media has the tools. BullHorn Media has the technology.

You may be thinking, “Yea…but so do the other guys!”

True. They probably do. What they don’t have though…is the personal touch.

BullHorn Media is designed to give each client a unique attention often missing in today’s world. They are with you from inception to completion. This one-on-one philosophy is a core value of BullHorn Media and they stand by it.  It’s who they are. Amplified.

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 Target Audience

BullHorn Media is unique in that it can provide services to a wide variety of clientele. It’s target audience is anyone looking for that extra-added wow factor that only comes with a personal touch including but not limited to:

  • Small private or public businesses in and around or traveling to Orlando, Florida
  • Professional Associations in and around or traveling to Orlando, Florida
  • Non-Profit Organizations in and around or traveling to Orlando, Florida
  • Leadership and Training Organizations in and around or traveling to Orlando, Florida
  • Convention and Meeting Planners

BullHorn Media can:

  • shoot your commercial
  • recap that special leadership event you worked so hard to imagine
  • capture that perfect tutorial for your audience
  • enliven your marketing material to a new visual level
  • memorialize that special key-note address for those who could not make it…or those who just want to live it again

The BullHorn Media target audience is technologically savvy, forward-thinking and evolutionary but appreciates the quiet values of originality, authenticity and story-telling.

Interviews, speaker series, event summaries, meeting recordings, conventions, conferences & fundraisers…it’s not about the size, it’s about the personal touch. Amplified.

sWOT

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 Why use an Integrated Marketing Communications Strategy?

BullHorn Media is in the business of image but there is nothing surface about their service. People need to know that.

Who wants to be a king without a kingdom?

The purpose of this Integrated Marketing Communications proposal is to provide recommendations on how to reach new customers while maintaining brand voice, brand vision, brand value and message.

Let’s be real. Small businesses are often resource-challenged. That’s why IMC is a friend. Marketing guru and social media influencer Steve Olenski constantly writes about Integrated Marketing in Forbes.  No, wait…Correction: He preaches and rants! Question the method if you want, but not the message. It is solid. He’s a believer in IMC and wants everyone to get on board.

In one of his latest offerings, Olenksi points out that a recent study revealed 65% of marketers are not giving consumers what they want. 65%!  So that tells me that 65% of businesses are NOT giving customers what they want.

To capture the personal touch and one-on-one experience core to their values, BullHorn Media must understand what their customer wants. There is a lot of noise coming at all of us non-stop. People don’t have to search far to find what they are looking for. BullHorn Media needs to be a part of the conversation.

Or settle for being part of the 65%.

Companies are still operating in silos. Integrating the message of BullHorn Media to a solid, consistent and defined brand makes it easier (and cost-effective) to spread your reach to the channels your customers live and work in.

BullHorn Media must live where their customer lives.

BullHorn Media must listen to their customer.

Only then, can BullHorn Media rise above the noise.

Integrating your marketing accomplishes just what you seek to provide: AN AMPLIFIED IMAGE.

rise above

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Final Thoughts

Creating an Integrated Marketing Communications Plan can be overwhelming when you read a proposal like the one I have presented. (Especially when it is accompanied by a dozen others!) Don’t let it be. Once you get the structure in place it can be very rewarding and even fun to keep the content going. Most important though, it’s worth it. Your customers are out there and on these channels. You need to be where they are to stay relevant.

You have a business with brand message:  Amplify Your Image. When that is your brand message, you need to walk the walk.

Amplify YOUR Image.

Rise Above the Noise.