I’m All About the Cause…But First, Let Me Take a Selfie

Pic: Kevin Dooley (via Flickr/CC by 2.0)
Pic: Kevin Dooley (via Flickr/CC by 2.0)

Assignment Snapshot: This post is an assignment for Social Media & News course for my Masters Degree program at the University of Florida. Below you will see the most shared media websites on Facebook and Twitter in January 2015 according to Newswhip. I am tasked with looking at relevant social media accounts and answering the following questions:  What accounts for the successes in shares? Are there similarities in the ways posts are created? What are the key differences? What can you learn from the market leaders which you will put into practice?

I’ve said it before and I’ll say it again. We like to watch. As a human race, we are curious, visual-oriented creatures stimulated by images, video or anything that taps into our inner voyeur.

Another thing we like?  *Me*  We like anything that tells me something about me. Engages me. Showcases me. If you think that is just a millennial thing…think again. We’re all narcissists which is why social media works!

Despite our narcissism, Forbes tells us there is still a whole generation of us that wants to do good.  Let me act. Let me engage. Let me fight. Let me be a change agent.  Analyzing the social posts for the top two two sites in this data only reinforces all the above.

 FACEBOOK

PlayBuzz has mastered the art of appealing to YOU! Just take a look at a handful of posts from this week:

As you can see the common thread is YOU. Not only do these posts tap your inner ego, they call you to action. The language is conversational, social, informal…and there’s eye candy to boot. PlayBuzz is pure fluff and I say that with no judgment. We all need a little mindless distraction and their numbers show, we aren’t alone. When it comes to what they do, they seem to only strike one note. Clearly that one note is a tune many want to hear though!

Huffington Post strikes a deeper chord but still manages to embody the three key things I mention above. Here’s a snap shot of some recent posts:

Police misconduct continues to rattle the United States from coast to coast. It resonates with many and Huff Po taps into that “Let me do something, let me be a change agent” aspect of social media that is so pervasive. Their language is a strong call to action and flat out states an opinion, “This is unacceptable.”

The “Lose Yourself” post is just a great example of viral video. In 3 hours, nearly 3500 shared this ASL interpreter bringing Eminem to a whole new level. (Who knew that was possible?)

Finally, you can’t go wrong with baby animals can you?  All three of these posts are different topics, different visuals and possess different tones. They all appeal to emotion though. They all seek to engage and connect with YOU.

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TWITTER

BBC’s Twitter page is what I would call a parent tweet account. They essentially use it to Retweet the best of all BBC properties. Even in that, they manage to speak the right language and strike the right note. Take a look:

In this slide show, I captured the account’s first two tweets. Right off the bat, BBC didn’t miss a beat by capitalizing on conversational, every day tone: “Hello. Is this on? Brilliant. 1.4K shares worth of brilliant. Then they explain their accounts mission with Tweet #2. It would have been so easy to do that with Tweet #1. They didn’t. Stroke of genius.

The retweet of the BBC Radio scrabble piece continues to capture the vernacular and tone of the modern day tweeter. It presents a softer, funnier side of BBC letting its hair down. I mean come on! – When do you expect to hear the BBC saying ‘Fo shizzle!”  Stroke of genius part two.

Finally, the appeal to YOU and the use of video in the third tweet is yet another simple way to engage.

The New York Times proves you can be a top-notch news organization and still get your social on:

The “here’s what you need to know” concept to start your day is not a new one. You see it online, on TV and hear it on the radio. So what makes this tweet effective? I think it’s the photo. The Freedom Tower’s One World Observatory opened to the public today. The picture is slightly point of view and it’s a place that everyone has some connection to, even if you haven’t set foot in New York.

I grabbed the multi-tasking tweet because in and of itself, it’s nothing special. There is no visual. It doesn’t speak to YOU perse. I can’t help but read it though and in 40 minutes it received 44 retweets. Without directly using “you” in the language, the question appeals to the text and driver in all of us. It appeals to the professional in us that executes conference calls we do during the morning commute. I also think that it drives to a little core fear. I’m a mom. The last thing I want is some company saying it’s safe to multitask behind the wheel. Yep, New York Times– you got me. I’m clicking.

Finally, you had me at “a whole lot of crazy.”  Then you kept me for good with that UNREAL notebook picture. You spoke to me in a language I can hear and gave me something different to look at.

So what can be learned?

It’s really simple. Talk with your audience, not at them. Ask them to do something either for themselves or for another. If you can find that sweet spot that is all about me with a cause then you have struck gold. Make your people feel something. Give them something to dance to (Eminem), smile at (baby puppies) or get angry at (police misconduct). In other words: Move Me.

Oh…and include something for the eyes: an infographic, pretty art, a video or when all else fails… a selfie.

Rise Above the Noise: An Integrated Marketing Proposal for BullHorn Media

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 Let’s face it. There is a lot of noise in the world.  Like  this. Tweet that. Share This. Choose us. Pick me.

The bombardment is never-ending. It’s hard to be  heard in a 24/7 world without dissolving into a sea of  white noise.

Want to rise above the noise? That’s where we come  in.

rise above

We’re BullHorn Media…we amplify your image.

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If I were writing the story of BullHorn Media, that is how I would begin. Today’s consumer is savvy. They don’t want to be over-marketed, under-sold and spinned. They want an authentic experience but they want to know they are in the hands of experts.  They want personal attention with professional results. BullHorn Media is uniquely positioned to do just that.

BullHorn Media is twenty plus years of experience in videography, production, design and story-telling.  It is the brain child of Mark and Lisa LeGrand with roots dating back to the early 90s. What started out as a husband and wife team capturing love stories flourishes decades later as a full-service production company serving corporate clientele.   Don’t let the humble beginning dissuade you. It shows what hard work can do.

One of the visionaries behind BullHorn Media is an award-winning craftsman. Mark LeGrand has been repeatedly recognized for his talent and creativity in editing and video production. What makes Mark excel is his never-ending desire to learn in an ever-changing technology driven world.  He has a thorough understanding of the latest equipment ensuring your desires are not only met but exceeded.

The people of BullHorn Media do not have a “been there, done that” attitude. Each project is unique. Every client is an original. BullHorn Media leads the way because the minds behind it understand vision comes from never settling.  BullHorn Media takes pride in your event the same way you do. Whether it is a black tie affair for a thousand or a convention for three thousand or an intimate speaker series for executives, BullHorn Media will amplify your image to the level you seek.

Bullhorn Media has the experience. BullHorn Media has the tools. BullHorn Media has the technology.

You may be thinking, “Yea…but so do the other guys!”

True. They probably do. What they don’t have though…is the personal touch.

BullHorn Media is designed to give each client a unique attention often missing in today’s world. They are with you from inception to completion. This one-on-one philosophy is a core value of BullHorn Media and they stand by it.  It’s who they are. Amplified.

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 Target Audience

BullHorn Media is unique in that it can provide services to a wide variety of clientele. It’s target audience is anyone looking for that extra-added wow factor that only comes with a personal touch including but not limited to:

  • Small private or public businesses in and around or traveling to Orlando, Florida
  • Professional Associations in and around or traveling to Orlando, Florida
  • Non-Profit Organizations in and around or traveling to Orlando, Florida
  • Leadership and Training Organizations in and around or traveling to Orlando, Florida
  • Convention and Meeting Planners

BullHorn Media can:

  • shoot your commercial
  • recap that special leadership event you worked so hard to imagine
  • capture that perfect tutorial for your audience
  • enliven your marketing material to a new visual level
  • memorialize that special key-note address for those who could not make it…or those who just want to live it again

The BullHorn Media target audience is technologically savvy, forward-thinking and evolutionary but appreciates the quiet values of originality, authenticity and story-telling.

Interviews, speaker series, event summaries, meeting recordings, conventions, conferences & fundraisers…it’s not about the size, it’s about the personal touch. Amplified.

sWOT

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 Why use an Integrated Marketing Communications Strategy?

BullHorn Media is in the business of image but there is nothing surface about their service. People need to know that.

Who wants to be a king without a kingdom?

The purpose of this Integrated Marketing Communications proposal is to provide recommendations on how to reach new customers while maintaining brand voice, brand vision, brand value and message.

Let’s be real. Small businesses are often resource-challenged. That’s why IMC is a friend. Marketing guru and social media influencer Steve Olenski constantly writes about Integrated Marketing in Forbes.  No, wait…Correction: He preaches and rants! Question the method if you want, but not the message. It is solid. He’s a believer in IMC and wants everyone to get on board.

In one of his latest offerings, Olenksi points out that a recent study revealed 65% of marketers are not giving consumers what they want. 65%!  So that tells me that 65% of businesses are NOT giving customers what they want.

To capture the personal touch and one-on-one experience core to their values, BullHorn Media must understand what their customer wants. There is a lot of noise coming at all of us non-stop. People don’t have to search far to find what they are looking for. BullHorn Media needs to be a part of the conversation.

Or settle for being part of the 65%.

Companies are still operating in silos. Integrating the message of BullHorn Media to a solid, consistent and defined brand makes it easier (and cost-effective) to spread your reach to the channels your customers live and work in.

BullHorn Media must live where their customer lives.

BullHorn Media must listen to their customer.

Only then, can BullHorn Media rise above the noise.

Integrating your marketing accomplishes just what you seek to provide: AN AMPLIFIED IMAGE.

rise above

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Final Thoughts

Creating an Integrated Marketing Communications Plan can be overwhelming when you read a proposal like the one I have presented. (Especially when it is accompanied by a dozen others!) Don’t let it be. Once you get the structure in place it can be very rewarding and even fun to keep the content going. Most important though, it’s worth it. Your customers are out there and on these channels. You need to be where they are to stay relevant.

You have a business with brand message:  Amplify Your Image. When that is your brand message, you need to walk the walk.

Amplify YOUR Image.

Rise Above the Noise.