It’s #Magic Kingdom All August Long!

Week 9 Assignment Snapshot: Plan the hypothetical posts for Disney’s Magic Kingdom social media pages (Facebook & Twitter). –the theme park, not the overall Disney brand – for the month of August 2014.

 

“There’s so much that we share, that it’s time we’re aware, it’s a small world after all…”  That song is one from my childhood. I grew up in Anaheim Hills, California. That made me a very lucky girl because I was in the shadow of Disneyland. “It’s a Small World” was a childhood lullaby.

Perhaps because I grew up near Disneyland or because my travels never took me there, I have never been to Disney World, Magic Kingdom or any of the parks that encompass this childhood (or the child in all of us) wonder.  That makes this blog particularly interesting because it is one of discovery.

So if you are like me, you may need your bearings first. How about a little tour of Magic Kingdom 2014?

We have a couple of goals this month for our Magic Kingdom Social Channels. First, we are making August the month of the Hashtag. With Google now allowing hashtag search we want to capitalize and use #MagicKingdom every day in August. Keeping our calendar of events in mind, we are organizing a hashtag theme each day of the week:

#MondayMeet&Greet~ To capitalize on our many meet and greets with the faces of Disney, we want to pump up participation this month.

#TuesdayTours ~ Every Tuesday in August we will showcase a tour available at the Magic Kingdom.

#WildWednesday~ We’ll use Wednesdays to showcase our fantastic rides.

#TBT ~ It is already a popular hashtag, why shouldn’t the Magic Kingdom get in on the action? We’ll share a classic image and ask people to share their Magic Kingdom Memories.

#FantasylandFriday~ Since we just made some big changes to Fantasyland, we will showcase something from Fantasyland each Friday.

#SavingsSaturday~ We will offer special discounts each Saturday for a certain window of time. It will only be posted on Twitter and Facebook so park patrons will need to log in to see what the offer is.

#SundayFunDay~ Show us your Sunday Funday. We will walk around with Mickey Mouse taking pictures and posting them on Facebook and Twitter  each Sunday in August with #SundayFunDay. We encourage park patrons to do the same using #SundayFunDay. Below you will see mock examples of what #SundayFunDay could be.

Friday, August 1

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 Summer’s winding down but it’s still hot! Parents need a break while your kids play? Let them blow off some refreshing steam at Casey Jr. Splash’N’Soak #FantasylandFriday #MagicKingdom

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 Need to blow off steam? At least make it refreshing! Come beat the heat and CHILLCasey Jr. Splash’N’Soak #FantasylandFriday #MagicKingdom

Saturday, August 2

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 Welcome to August! Each Saturday we will be offering a discount on Facebook and Twitter. Log in and save! Today you receive 10% off the price of admission when you buy your theme park ticket between 2pm and 4pm. Mention#SavingsSaturday #MagicKingdom 10%

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 Receive 10% off price of admission when you buy your park ticket between 2p and 4pm. Mention #SavingsSaturday #MagicKingdom 10%

Sunday, August 3

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 Mickey Mouse found the Millers from Saginaw going Mad Tea Party in the all new Fantasyland #SundayFunDay #MagicKingdom —INSERT PHOTO TAKEN OF THE MILLER FAMILY RIDING THE MAD HATTERShow us your #SundayFunDay!

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 The Green Family of Atlanta getting their Captain Jack on! #PiratesLeague #SundayFunDay #MagicKingdom— Show us your #SundayFunDay! INSERT PHOTO OF GREEN FAMILY AT THE PIRATES LEAGUE ATTRACTION

Monday, August 4

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Ever wonder what the main Mouse is doing backstage? Now’s your chance to find out. Come meet Mickey at Town Square Theater while he works on his tricks. The best magic happens when you give him a hug! #MondayMeet&Greet #MagicKingdommickey-mouse-at-town-square-theater-00

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Watch him pull a rabbit right out of his hat! Come meet Mickey Mouse backstage at Town Square Theater #MondayMeet&Greet #MagicKingdom

Tuesday, August 5

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Are you a super sleuth at heart? Then the Family Magic Tour is for you! This ain’t your momma’s tour! Gather clue after clue in this awesome, interactive adventure through the Magic Kingdom. Sign up today! #TuesdayTours#MagicKingdom

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50% Guided Tour 50% Scavenger Hunt 100% Awesome See Magic Kingdom like never before-Disney’s Family Magic Tour #TuesdayTours #MagicKingdom

Wednesday, August 6

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 Magic Kingdom is many things but some…it is about the rides! All month long, we’re taking you on a ride through your favorites.  We kick off our first #WildWednesday with Space Mountain! (You want a fast pass? Skip to 3:14!)

Ready to ride? The real deal awaits – Buy your tickets today!  #MagicKingdom

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 It’s#WildWednesday Each Weds in August we take you for a ride on one of your favorites! Hello Space Mountain!  #MagicKingdom

***Video will be posted on our Facebook page. We will push Twitter followers through a link to Facebook. The bold text (non-hashtag) is where the link will be.

Thursday, August 7

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TBTIts a small world 1971

It’s a Small World – October 1971

 Getting in on the Throwback action! Share your Magic Kingdom Memories. Check out 1971. 

#TBT #MagicKingdom

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We all have our Magic Kingdom Memories. Share Yours! #TBT #MagicKingdom 

Toll Plaza at the Magic Kingdom, January 1972

Toll Plaza at the Magic Kingdom, January 1972

Friday, August 8

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If you want to dine with Cinderella and her princess friends, act now. The Royal Table will be closing soon for a little renovation! You can still dine like royalty between now and January 2015 ~ Details here: Cinderella’s Royal Table #FantasylandFriday #MagicKingdom

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 Act now before it’s too late!  Cinderella’s kitchen closes soon! Cinderella’s Royal Table #FantasylandFriday #MagicKingdom

 

Saturday, August 9

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 20% off any item $50 or more at Big Top Souvenirs in Fantasyland between 4p and 6pm Mention #SavingsSaturday #MagicKingdom 20offgraphic

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 20% off any item $50 or more at Big Top Souvenirs in Fantasyland between 4p and 6pm Mention#SavingsSaturday #MagicKingdom 20offgraphic

Sunday, August 10

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Joe Frank from Columbus, Ohio getting his haircut and working on the High Notes at the Harmony Barber Shop!  Hey! He’s not a professional?! #SundayFunDay #MagicKingdom —Show us your #SundayFunDay! —INSERT PHOTO OF JOE WITH MICKEY GIVING HIM A TRIM–

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 Who needs Tom Cruise? Craig McMillan of California satisfied his need for speed! #SundayFunDay #MagicKingdom Show us your #SundayFunDay  –INSERT PHOTO OF CRAIG PUTTING TAKING HIS HELMET OFF POST DRIVE

Monday, August 11

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Summer heat got you burning up? Let it Go! Come chill with Anna & Elsa at the Princess Fairytale Hall. Sign Up Now! #FROZEN #MondayMeet&Greet #MagicKingdom :frozen

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Cool off from the summer heat with Frozens Anna & Elsa at Princess Fairytale Hall. #MondayMeet&Greet #MagicKingdom frozen2

Tuesday, August 12

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 Did you know there is an entire underground beneath the Magic Kingdom? Tunnels and hidden places used for all kinds of interesting things while you walk above on your Disney adventure. Now you can explore these hidden gems: Keys to the Kingdom Tour #TuesdayTours #MagicKingdom

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 Know what a Utilidor is? It’s a big Disney secret and one you can see for yourself: Keys to the Kingdom Tour #TuesdayTours #MagicKingdom

Wednesday, August 13

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 It’s a world of laughter, a world of tears, it’s a world of hopes and a world of fears. It’s also a world with cool HD cams which is why  we can bring you this week’s #WildWednesday ride: It’s a Small World! #MagicKingdom

 No trip to Magic Kingdom is complete without THIS. It IS a small world after all.#twitterWildWednesday #MagicKingdom

***Video will be posted on our Facebook page. We will push Twitter followers through a link to Facebook. The bold text (non-hashtag) is where the link will be.

Thursday, August 14

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Tomorrowland 1971

Tomorrowland 1971

Taking you back to 1971 – Share your Tomorrowland memories! #TBT #MagicKingdom

twitter

 

Actress Amber Riley - 2010

Actress Amber Riley – 2010

It’s Thursday, time to tap your photo archives! Share your #TBT memories! #MagicKingdom

Friday, August 15

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 Ready for a concert for the ears AND eyes? Donald Duck is ready to be your guide…just grab your Opera Glasses and join us for a concert experience like no otherMickey’s PhilharMagic #FantasylandFriday #MagicKingdom

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 What has a 150ft wraparound screen & 3D magic? Mickey’s PhilharMagic See & sing classics like never before#FantasylandFriday #MagicKingdom

Saturday, August 16

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 Free drink with purchase of $10 or more at Columbia Harbor House in Liberty Square between 11a – 12p Mention#SavingsSaturday #MagicKingdom

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Free drink with purchase of $10 or more at Columbia Harbor House in Liberty Square 11a -12p Mention #SavingsSaturday #MagicKingdom

Sunday, August 17

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Sisters Avery & Grace from Florida didn’t make it through the Wishes Nighttime Spectacular but Mickey snapped this photo with them…bet they are having sweet dreams! #SundayFunDay #MagicKingdom —Show us your #SundayFunDay —INSERT PHOTO OF MICKEY SITTING BEHIND THE TWO SLEEPING GIRLS

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 Progress report looks good for the O’Harra family of Indiana #SundayFunDay #MagicKingdom – Show us your #SundayFunDay —INSERT PHOTO OF THE FOURSOME ON THE CAROUSEL OF PROGRESS–

Monday, August 18

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We all have gadgets and gizmos aplenty, but not like Ariel’s! Come meet the Little Mermaid at her Grotto and be a part of her world! #MondayMeet&Greet #MagicKingdomariel

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Time to beat the summer heat Under the Sea with Ariel at her Grotto. Come be a part of her world! #MondayMeet&Greet #MagicKingdom  ariel2

Tuesday, August 19

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 They once hauled sugar cane in Mexico…that is until Disney Scouts spotted them in 1969. Want exclusive access to the 4 antique steam trains before the Magic Kingdom opens? The Magic Behind Our Steam Trains Tour #TuesdayTours #MagicKingdom

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 Loco 4 locomotives? Exclusive access to Disney’s Water-Powered Work Horses! Magic Behind Our Steam Trains Tour #TuesdayTours #MagicKingdom

Wednesday, August 20

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“Send us a message from somewhere BEYOND!”#Wild Wednesday brings you The Haunted Mansion

#MagicKingdom

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 Before there was Blair Witch Project, there was THIS #WildWednesday #MagicKingdom

***Video will be posted on our Facebook page. We will push Twitter followers through a link to Facebook. The bold text (non-hashtag) is where the link will be.

Thursday, August 21

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Christmas at the Magic Kingdom

Christmas at the Magic Kingdom

It’s hot out there people! Let’s beat the summer heat with a little Christmas in August. Share your holiday memories from the Magic Kingdom! #TBT #MagicKingdom

twitter

 

Cinderella gets ready at the Magic Kingdom - 1971

Cinderella gets ready at the Magic Kingdom – 1971

Did you ever come in your princess best to the Magic Kingdom? What about your kids? Share your #TBT best dressed! #MagicKingdom

Friday, August 22

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  Heigh Ho! Heigh Ho! RESERVE before you goAre you ready to rock around like never before? All aboard the Seven Dwarfs Mine Train. It’s open for business in the New Fantasyland!#FantasylandFriday #MagicKingdom:

7-dwarfs-mine-train-00

The NEW Seven Dwarfs Mine Train!

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 Heigh Ho! Heigh Ho! RESERVE before you go– You just might miss the new Seven Dwarfs Mine Train! #FantasylandFriday #MagicKingdom

 

Saturday, August 23

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 15% off 2 tickets to the Family Magic Tour when you buy 4 for a tour TODAY Mention #SavingsSaturday #MagicKingdom web_15off

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 15% off 2 tickets to the Family Magic Tour when you buy 4 for a tour TODAY Mention #SavingsSaturday #MagicKingdom web_15off

Sunday, August 24

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 It’s the place to be this summer if you can catch the train. Looks like the Bognar’s from Boston made it to the station on time. The threesome talked Mickey into going for a ride on the Seven Dwarfs Mine Train! (It wasn’t too hard to convince him!) #SundayFunDay #MagicKingdom –Show us your #SundayFunDay — INSERT PHOTO OF THE BOGNAR FAMILY WAVING FROM THE TRAIN WITH MICKEY

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 It’s 3pm, do you know where your kids are? They’re HERE#SundayFunDay #MagicKingdom —INSERT PHOTO TAKEN AT PARADE

 

Monday, August 25

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 Let your hair down with Rapunzel! Make your dreams come true with Cinderella! No ball gown needed at Princess Fairytale Hall but Glass Slippers Optional! #MondayMeet&Greet #MagicKingdom: cinderella

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Find ‘Happily Ever After’ w/ Cinderella & Rapunzel (No Glass Slipper Needed!) Come 2 Princess Fairytale Hall #MondayMeet&Greet #MagicKingdom rapunzel

Tuesday, August 26

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 Are you a history buff that loves all things Disney? Would you like the chance to enter Magic Kingdom before anyone else does? Go on a 3 hour journey through time and meet the man behind the mouse: Walt Disney: Marceline to Magic Kingdom Tour #TuesdayTours #MagicKingdom

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 Discover the Man Behind the Mouse: Walt Disney: Marceline to Magic Kingdom Tour #TuesdayTours #MagicKingdom

 

Wednesday, August 27

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 Summer may be winding down but the heat is still ridiculous! Forget the sprinklers, the pool’s been done. You want to beat the heat? Take our raft for a spin.  #WildWednesday brings you Splash Mountain! #MagicKingdom

twitter

 Forget the pool. The Beach is dull. THIS is the only way to beat the heat. #WildWednesday #MagicKingdom

***Video will be posted on our Facebook page. We will push Twitter followers through a link to Facebook. The bold text (non-hashtag) is where the link will be.

Thursday, August 28

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Super Bowl MVP Joe Flacco - 2013

Super Bowl MVP Joe Flacco – 2013

Have you celebrated a big occasion at the Magic Kingdom? Share them with us #TBT celebration-style! #MagicKingdom

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 Magic Kingdom is the place to celebrate. Share with us your #TBT occasion! #MagicKingdom 

The Magic Kingdom Under Construction! Our #TBT from 1971 is a reason to celebrate ~ 43 years of memories!

The Magic Kingdom Under Construction! Our #TBT from 1971 is a reason to celebrate ~ 43 years of memories!

Friday, August 29

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 You can become part of the story. “Deep in the depths of Magic Kingdom park lies a legendary world—New Fantasyland—that’s been long hidden from our view by a curse. It’s a place where mermaids sing, beauties tell tales, beasts roar and elephants fly. To discover—and break—the curse on New Fantasyland, visit Finding Fantasyland #FantasylandFriday #MagicKingdom

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 You think you know Fantasyland? You don’t know the NEW Fantasyland. Now you can experience it from home!#FantasylandFriday #MagicKingdom new-fantasyland-explore-fantasyland

Saturday, August 30

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 Be Our Guest for dinner mention#SavingsSaturday between 8p & 9p for 10% off your meal #MagicKingdom

 

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 Be Our Guest for dinner mention #SavingsSaturday between 8p & 9p for 10% off your meal #MagicKingdom

 

Sunday, August 31

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Mickey was a little starstruck in Frontierland today and the Country Bear Jamboree were a little nervous! Country stars Faith Hill and Tim McGraw brought their family by for a little jam session! #SundayFunDay #MagicKingdom —Show us your #SundayFunDay–INSERT PHOTO OF TIM MCGRAW, FAITH HILL AND KIDS WITH MICKEY-

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 A tutorial in progress?? Look who Mickey found at the Country Bear Jamboree – Faith, Tim & Family! #SundayFunDay #MagicKingdom –INSERT PHOTO OF TIM MCGRAW, FAITH HILL AND KIDS WITH MICKEY-

  Week 9 Assignment Snapshot: Plan the hypothetical posts for Disney’s Magic Kingdom social media pages (Facebook & Twitter) –the theme park, not the overall Disney brand – for the month of August 2014. This is just a reminder that everything above this is hypothetical. I did reference the Magic Kingdom calendar so some of these events are accurate or may align with the Disney information. This post is in no way affiliated with Magic Kingdom or any of the Walt Disney World properties. It is an assignment for the University of Florida Masters Program in Social Media. If you would like to know what is going on at Walt Disney World just click here!

 

Just For Fun: In this week’s Just For Fun, I take you back to my childhood. I mentioned at the top of this blog that I grew up in the shadow of Disneyland. My favorite ride was Big Thunder Mountain. Here is a little journey through Big Thunder Mountain! (fast forward to :44 if you just want to get to the ride):

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