Boring But Important: Email Analytics & Facebook Insights

dubois

 Assignment Snapshot:  Analyze the attached Facebook Analytics and email analytics from a real company.  Review the provided analytics, and tell us your thoughts. Background: ABC company* is health-oriented and in  the Central Florida area. In addition to this Facebook page, ABC company has a Twitter account, Pinterest page  and YouTube channel. ABC Company also sends out a bi-weekly e-newsletter. You are looking at analytics for  their Facebook page during the time period noted on the screenshot (the email stats are from an email  sent on May 21, 2013). Based on the provided analytics and what you learned about IMC, provide a synopsis  of what you are looking at for both their Facebook page and email campaign. Any key findings? Where could  improvements be made? How could other channels play a part in boosting results? What are some future  campaigns or posts that could be effective? *Company identity withheld for the purpose of this project and this project is purely for educational purposes.

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So I’m the creative type. I like imagining and visualizing and stretching ideas into really cool things. It’s why I swan-dived into television storytelling. In that world, Nielsen is the almighty judge, jury and executioner or savior. While I am not someone who wants to spend all the minutes of my hours of my days mired in data, I do understand it is a necessary evil. It is also the best indicator as to whether or not all that artsy-fartsy, creative juju I’m so in love with doing is worth a damn to YOU.

It’s no different in social media which brings us to this week. You will see the data I am analyzing below in thumbnails. You can click on them to enlarge. I have also included them within this entry. The gallery works better on some devices, the large photos on others.

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Synopsis & Key Findings    

The Facebook Insights data presented represents a period of time leading up to and including Memorial Day Weekend. The “Overview” numbers at the top reflect the last seven days of data. The program does this by default. The line charts below it represent May 6 through May 25, 2013. The “Reach” reflects data from April 28 through May 25. The “Talking About This” reflects data from April 28 through May 25.

Additionally the data shows a synopsis of posts for the week of May 27 through June 2.

For the purpose of this exercise the Bronto email data is from an email sent on May 21, 2013 not December 19, 2012 as the report itself reflects.

         THE DATA: Overview Page

Overview Page: Facebook Insights analytics from a real company
Overview Page: Facebook Insights analytics from a real company
  • During the time of this data, the company’s page received 880 total likes, up .69% from the previous 7 days.
  • The Friends of Fans is up 1.31% to 340,325. This metric show an estimate total of potential audience when counting the friends of those who liked this page. This metric was deemed not very useful and was removed in July of 2013. Basically, a page would only reach this amount of people if ALL their fans engaged with the post and then by extension…all their friends saw the post.
  • The People Talking About This is down to 46 total, a drop of 50.54% from last data period. These are the people that liked, commented or shared a post from this page or basically engaged in some way with the page.
  • The weekly total reach for May 19 through May 25 is up 39.83% for a weekly total reach of 5,740. This is not only the page, it includes ads and sponsored stories.  This could reflect people looking for a fitness club while potentially traveling to the high tourist area for the holiday weekend. There is further data to support that which I will address in other metrics.
  • The overview page also reflects data for 8 posts the week of May 27 (Memorial Day) through June 2. These vary from inspirational messages, reminders, promotion and encouragement.
  • The reach of the posts increased midweek as we moved away from the holiday reflecting the possibility of people returning to their exercise routine. Additionally, while the reach was lowest on the National Cancer Survivors Day, the virality of the post was the highest in terms of ratio percentage. People love a cause.  
  • The reminder to honor the soldiers for Memorial Day had a strong reach of 477 and the 2nd highest number of engaged users in that 14 people clicked on it and 8 of those people took the time to share or re-post or comment on it.
  • The two Group Fitness posts for May 28 and 29 had high reach numbers with the 29th reaching the most people for the week. In turn, those two posts had the 1st and 3rd most engaged users in direct numbers with the post on the 29th leading to the highest numbers in People Talking About This.
  • Overall, trying to get people to participate in Group Fitness, the holiday and the national campaign garnered the most attention.

         THE DATA: Reach Page One

Reach Page One: Facebook Insights Analytics from a real company
Reach Page One: Facebook Insights Analytics from a real company
  • The key finding here is that the site engages women predominantly to the tune of 60% with the biggest group being 25 to 34 years old and the next largest group being 35 to 44. Depending on the goals of this particular company, you could develop a campaign to target more men without losing women or you could continue to focus on a deeper engagement with women. 
  • I would be curious to know whether the country, city and language data reflects as much diversity in a non-holiday week. I imagine these numbers are high during the summer and other peak travel times. 
  • Orlando is a hot holiday destination so it is no surprise to me that numbers outside of Florida are high during this time. People could be looking for a workout facility while traveling for the holiday weekend.

         THE DATA: Reach Page Two

Reach Page Two: Facebook Insights Analytics from a real company
Reach Page Two: Facebook Insights Analytics from a real company
  • The color dotted lines at the top of the page reveal how the page is reaching people. Viral and Organic lead the way with Viral performing at a higher number. Viral means that a user viewed your page and then pushed content out to their own feed. Organic is when someone just sees your page as is. Based on the flat line for paid content I am assuming no ads were purchased during this time frame.
  • The bar graph on the top right reflects the unique visitors to the page with nearly 3 thousand unique visitors coming to the page once during the data period. The bottom line reflects the amount of time unique visitors frequented the page for the given time period. 
Reach: Facebook Insights Analytics showing page views, highlighting uniques
Reach: Facebook Insights Analytics showing page views, highlighting uniques
  • The dotted lines at the bottom of this page (above) show page views for the period and highlight which ones were unique. The views including uniques see a spike when the bi-weekly email is sent out. 
  • Most of the traffic comes in from search with the most entering from Google. the second source is a virus/malware page. The other 2 non-search referrers are email and one from a digital publishing platform, possibly a blog.
  • The timeline is the most popular feature of the page above all else with the profile and photo streams also showing strong engagement. 

         THE DATA: Talking About This

Talking About This: Facebook Insights analytics from a real company
Talking About This: Facebook Insights analytics from a real company
  •  It’s no surprise given reach that the most engaged users are also women in the 25 to 34 and 35 to 44 age range. They speak English and the cities with the most activity are in Florida.
  • The blue dotted line reflect the days and numbers that users or followers of the page are engaging. The green shows the reach to users who were exposed to your page from a post by someone else. These numbers also seem to spike in relation to the bi-weekly email campaign. 

THE DATA: Email Analytics

 Bronto email analytics from a real company
Bronto email analytics from a real company
  • The delivery rate for this email is strong but given the little spike seen in the Facebook page coinciding with the email newsletter, I would have expected the open rate to be higher. 
  • Hard bounces reflect things like an invalid email address or the email flagged as spam. Soft bounces are considered more temporary such as a server issue or a full mailbox. It can be an early indicator of an abandoned email though.
  • My greatest takeaway from this is that clearly this newsletter isn’t full of compelling content worth sharing.

Improvement Possibilities

I think one improvement possibility is looking at the content in the newsletter. Clearly it is not driving people to share it. First…is there social share buttons in the email? If not, I would add them. Then start to take notice of the social share and social view stats.

With the email open rate being low and the click rate being lower, I would take a look at subject lines. Do they give your regular user a reason to open it? Then look at your links. Do they give your user a reason to click? That’s an area that can easily be focused on with no cost and could help with Facebook numbers.

Looking at the male to female ratio, this company could have a day of the week where they devote a post campaign targeted to men to elevate those numbers.

Group Fitness seems to be of high interest as well. I would consider creating more Group Fitness opportunities and posting about them.

Since there did not appear to be paid content driving traffic based on the data, the company could look at buying ads in high tourist times as a good destination for the fitness-conscious traveler. Google search was the biggest external referer but an ad could drive that number up more. If there is a budget allowance ads could be purchased of Facebook to attract women looking at various fitness pages.

How Twitter, Pinterest & You Tube could play a part in boosting results & Future Campaigns and Posts

The Twitter  account could affect these results by including a link to Facebook with every tweet. I don’t know how many Twitter followers this company has but if you send a tweet offering something with added value by clicking on a link, you could increase traffic. Fitness people are dedicated and some are even fanatical. They like added value. Promise 5 tips to something or 3 ways to something…

Additionally, you can make the same promise via twitter by getting fitness people to subscribe to the email and boost those numbers. Again, fitness people want good information delivered to them. It’s a chance to create a loyal social following who may never set foot in your business but values your content.

We know that women love Pinterest. We know that women are engaging in this Facebook page and that it is reaching more women than men. Pinterest could definitely be playing a role in that if this company is good at maintaining its content on Pinterest. I would continue to focus on that added value for the fitness person. The company could use Twitter as its mechanism to drive traffic to both locations. It could diversify its content by making the Pinterest page about fitness fashion and nutrition. It could post that information for users and have a board for users to post their content.

The company could then use the Facebook page to highlight specific exercise, fitness, workout tips, etc. Keep the Facebook page focused on the workouts, exercise and events at the company. Keep Pinterest for fashion and nutrition and DRIVE to Facebook for the other content. Twitter becomes the catch-all referer with links always included.

Finally, if there is a You Tube account then there is a Google+ account. That is a default of creating a You Tube account. First, I would make sure the Google + page has content. We all know this is great for SEO to have something on Google+.

You Tube could be used as a place to demo/provide tutorials on various fitness activity. The videos can then be posted to Facebook. With You Tube being owned by Google, the company could properly tag videos with key words  increasing the chance that search for such tutorials or fitness content  would land people on the Facebook page.

One final recommendation for this company…start a blog. Promote the blog in email and on Facebook. Fitness is a GREAT area for blogs and as I said, fitness people are passionate about their fitness! It’s a good opportunity for this business to make itself into a content source. When you are a business in a HUGE tourist location, the chances that you are going to have a handful of temporary brick and mortar clients is high. So why not capitalize on that and make yourself a source for fitness expertise? You keep the travelers loyal to your brand. You build your local base. You continue to expand and grow. It’s a win-win.

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JUST FOR FUN

Simple. To the Point. Pretty much sums up where I am at this point in the semester!

I'm getting better at not doing this...
I’m getting better at not doing this…
My fear for my kids...
My fear for my kids…
justforfun3
This conversation pretty much plays out in every newsroom I have been in.

It’s #Magic Kingdom All August Long!

Week 9 Assignment Snapshot: Plan the hypothetical posts for Disney’s Magic Kingdom social media pages (Facebook & Twitter). –the theme park, not the overall Disney brand – for the month of August 2014.

 

“There’s so much that we share, that it’s time we’re aware, it’s a small world after all…”  That song is one from my childhood. I grew up in Anaheim Hills, California. That made me a very lucky girl because I was in the shadow of Disneyland. “It’s a Small World” was a childhood lullaby.

Perhaps because I grew up near Disneyland or because my travels never took me there, I have never been to Disney World, Magic Kingdom or any of the parks that encompass this childhood (or the child in all of us) wonder.  That makes this blog particularly interesting because it is one of discovery.

So if you are like me, you may need your bearings first. How about a little tour of Magic Kingdom 2014?

We have a couple of goals this month for our Magic Kingdom Social Channels. First, we are making August the month of the Hashtag. With Google now allowing hashtag search we want to capitalize and use #MagicKingdom every day in August. Keeping our calendar of events in mind, we are organizing a hashtag theme each day of the week:

#MondayMeet&Greet~ To capitalize on our many meet and greets with the faces of Disney, we want to pump up participation this month.

#TuesdayTours ~ Every Tuesday in August we will showcase a tour available at the Magic Kingdom.

#WildWednesday~ We’ll use Wednesdays to showcase our fantastic rides.

#TBT ~ It is already a popular hashtag, why shouldn’t the Magic Kingdom get in on the action? We’ll share a classic image and ask people to share their Magic Kingdom Memories.

#FantasylandFriday~ Since we just made some big changes to Fantasyland, we will showcase something from Fantasyland each Friday.

#SavingsSaturday~ We will offer special discounts each Saturday for a certain window of time. It will only be posted on Twitter and Facebook so park patrons will need to log in to see what the offer is.

#SundayFunDay~ Show us your Sunday Funday. We will walk around with Mickey Mouse taking pictures and posting them on Facebook and Twitter  each Sunday in August with #SundayFunDay. We encourage park patrons to do the same using #SundayFunDay. Below you will see mock examples of what #SundayFunDay could be.

Friday, August 1

fb

 Summer’s winding down but it’s still hot! Parents need a break while your kids play? Let them blow off some refreshing steam at Casey Jr. Splash’N’Soak #FantasylandFriday #MagicKingdom

twitter

 Need to blow off steam? At least make it refreshing! Come beat the heat and CHILLCasey Jr. Splash’N’Soak #FantasylandFriday #MagicKingdom

Saturday, August 2

fb

 Welcome to August! Each Saturday we will be offering a discount on Facebook and Twitter. Log in and save! Today you receive 10% off the price of admission when you buy your theme park ticket between 2pm and 4pm. Mention#SavingsSaturday #MagicKingdom 10%

twitter

 Receive 10% off price of admission when you buy your park ticket between 2p and 4pm. Mention #SavingsSaturday #MagicKingdom 10%

Sunday, August 3

fb

 Mickey Mouse found the Millers from Saginaw going Mad Tea Party in the all new Fantasyland #SundayFunDay #MagicKingdom —INSERT PHOTO TAKEN OF THE MILLER FAMILY RIDING THE MAD HATTERShow us your #SundayFunDay!

twitter

 The Green Family of Atlanta getting their Captain Jack on! #PiratesLeague #SundayFunDay #MagicKingdom— Show us your #SundayFunDay! INSERT PHOTO OF GREEN FAMILY AT THE PIRATES LEAGUE ATTRACTION

Monday, August 4

fb

Ever wonder what the main Mouse is doing backstage? Now’s your chance to find out. Come meet Mickey at Town Square Theater while he works on his tricks. The best magic happens when you give him a hug! #MondayMeet&Greet #MagicKingdommickey-mouse-at-town-square-theater-00

twitter

Watch him pull a rabbit right out of his hat! Come meet Mickey Mouse backstage at Town Square Theater #MondayMeet&Greet #MagicKingdom

Tuesday, August 5

fb

Are you a super sleuth at heart? Then the Family Magic Tour is for you! This ain’t your momma’s tour! Gather clue after clue in this awesome, interactive adventure through the Magic Kingdom. Sign up today! #TuesdayTours#MagicKingdom

twitter

50% Guided Tour 50% Scavenger Hunt 100% Awesome See Magic Kingdom like never before-Disney’s Family Magic Tour #TuesdayTours #MagicKingdom

Wednesday, August 6

fb

 Magic Kingdom is many things but some…it is about the rides! All month long, we’re taking you on a ride through your favorites.  We kick off our first #WildWednesday with Space Mountain! (You want a fast pass? Skip to 3:14!)

Ready to ride? The real deal awaits – Buy your tickets today!  #MagicKingdom

twitter

 It’s#WildWednesday Each Weds in August we take you for a ride on one of your favorites! Hello Space Mountain!  #MagicKingdom

***Video will be posted on our Facebook page. We will push Twitter followers through a link to Facebook. The bold text (non-hashtag) is where the link will be.

Thursday, August 7

fb

TBTIts a small world 1971

It’s a Small World – October 1971

 Getting in on the Throwback action! Share your Magic Kingdom Memories. Check out 1971. 

#TBT #MagicKingdom

twitter

We all have our Magic Kingdom Memories. Share Yours! #TBT #MagicKingdom 

Toll Plaza at the Magic Kingdom, January 1972

Toll Plaza at the Magic Kingdom, January 1972

Friday, August 8

fb

If you want to dine with Cinderella and her princess friends, act now. The Royal Table will be closing soon for a little renovation! You can still dine like royalty between now and January 2015 ~ Details here: Cinderella’s Royal Table #FantasylandFriday #MagicKingdom

twitter

 Act now before it’s too late!  Cinderella’s kitchen closes soon! Cinderella’s Royal Table #FantasylandFriday #MagicKingdom

 

Saturday, August 9

fb

 20% off any item $50 or more at Big Top Souvenirs in Fantasyland between 4p and 6pm Mention #SavingsSaturday #MagicKingdom 20offgraphic

twitter

 20% off any item $50 or more at Big Top Souvenirs in Fantasyland between 4p and 6pm Mention#SavingsSaturday #MagicKingdom 20offgraphic

Sunday, August 10

fb

Joe Frank from Columbus, Ohio getting his haircut and working on the High Notes at the Harmony Barber Shop!  Hey! He’s not a professional?! #SundayFunDay #MagicKingdom —Show us your #SundayFunDay! —INSERT PHOTO OF JOE WITH MICKEY GIVING HIM A TRIM–

twitter

 Who needs Tom Cruise? Craig McMillan of California satisfied his need for speed! #SundayFunDay #MagicKingdom Show us your #SundayFunDay  –INSERT PHOTO OF CRAIG PUTTING TAKING HIS HELMET OFF POST DRIVE

Monday, August 11

fb

Summer heat got you burning up? Let it Go! Come chill with Anna & Elsa at the Princess Fairytale Hall. Sign Up Now! #FROZEN #MondayMeet&Greet #MagicKingdom :frozen

twitter

Cool off from the summer heat with Frozens Anna & Elsa at Princess Fairytale Hall. #MondayMeet&Greet #MagicKingdom frozen2

Tuesday, August 12

fb

 Did you know there is an entire underground beneath the Magic Kingdom? Tunnels and hidden places used for all kinds of interesting things while you walk above on your Disney adventure. Now you can explore these hidden gems: Keys to the Kingdom Tour #TuesdayTours #MagicKingdom

twitter

 Know what a Utilidor is? It’s a big Disney secret and one you can see for yourself: Keys to the Kingdom Tour #TuesdayTours #MagicKingdom

Wednesday, August 13

fb

 It’s a world of laughter, a world of tears, it’s a world of hopes and a world of fears. It’s also a world with cool HD cams which is why  we can bring you this week’s #WildWednesday ride: It’s a Small World! #MagicKingdom

 No trip to Magic Kingdom is complete without THIS. It IS a small world after all.#twitterWildWednesday #MagicKingdom

***Video will be posted on our Facebook page. We will push Twitter followers through a link to Facebook. The bold text (non-hashtag) is where the link will be.

Thursday, August 14

fb

 

Tomorrowland 1971

Tomorrowland 1971

Taking you back to 1971 – Share your Tomorrowland memories! #TBT #MagicKingdom

twitter

 

Actress Amber Riley - 2010

Actress Amber Riley – 2010

It’s Thursday, time to tap your photo archives! Share your #TBT memories! #MagicKingdom

Friday, August 15

fb

 Ready for a concert for the ears AND eyes? Donald Duck is ready to be your guide…just grab your Opera Glasses and join us for a concert experience like no otherMickey’s PhilharMagic #FantasylandFriday #MagicKingdom

twitter

 What has a 150ft wraparound screen & 3D magic? Mickey’s PhilharMagic See & sing classics like never before#FantasylandFriday #MagicKingdom

Saturday, August 16

fb

 Free drink with purchase of $10 or more at Columbia Harbor House in Liberty Square between 11a – 12p Mention#SavingsSaturday #MagicKingdom

twitter

Free drink with purchase of $10 or more at Columbia Harbor House in Liberty Square 11a -12p Mention #SavingsSaturday #MagicKingdom

Sunday, August 17

fb

Sisters Avery & Grace from Florida didn’t make it through the Wishes Nighttime Spectacular but Mickey snapped this photo with them…bet they are having sweet dreams! #SundayFunDay #MagicKingdom —Show us your #SundayFunDay —INSERT PHOTO OF MICKEY SITTING BEHIND THE TWO SLEEPING GIRLS

twitter

 Progress report looks good for the O’Harra family of Indiana #SundayFunDay #MagicKingdom – Show us your #SundayFunDay —INSERT PHOTO OF THE FOURSOME ON THE CAROUSEL OF PROGRESS–

Monday, August 18

fb

We all have gadgets and gizmos aplenty, but not like Ariel’s! Come meet the Little Mermaid at her Grotto and be a part of her world! #MondayMeet&Greet #MagicKingdomariel

twitter

Time to beat the summer heat Under the Sea with Ariel at her Grotto. Come be a part of her world! #MondayMeet&Greet #MagicKingdom  ariel2

Tuesday, August 19

fb

 They once hauled sugar cane in Mexico…that is until Disney Scouts spotted them in 1969. Want exclusive access to the 4 antique steam trains before the Magic Kingdom opens? The Magic Behind Our Steam Trains Tour #TuesdayTours #MagicKingdom

twitter

 Loco 4 locomotives? Exclusive access to Disney’s Water-Powered Work Horses! Magic Behind Our Steam Trains Tour #TuesdayTours #MagicKingdom

Wednesday, August 20

fb

“Send us a message from somewhere BEYOND!”#Wild Wednesday brings you The Haunted Mansion

#MagicKingdom

twitter

 Before there was Blair Witch Project, there was THIS #WildWednesday #MagicKingdom

***Video will be posted on our Facebook page. We will push Twitter followers through a link to Facebook. The bold text (non-hashtag) is where the link will be.

Thursday, August 21

fb

 

Christmas at the Magic Kingdom

Christmas at the Magic Kingdom

It’s hot out there people! Let’s beat the summer heat with a little Christmas in August. Share your holiday memories from the Magic Kingdom! #TBT #MagicKingdom

twitter

 

Cinderella gets ready at the Magic Kingdom - 1971

Cinderella gets ready at the Magic Kingdom – 1971

Did you ever come in your princess best to the Magic Kingdom? What about your kids? Share your #TBT best dressed! #MagicKingdom

Friday, August 22

fb

  Heigh Ho! Heigh Ho! RESERVE before you goAre you ready to rock around like never before? All aboard the Seven Dwarfs Mine Train. It’s open for business in the New Fantasyland!#FantasylandFriday #MagicKingdom:

7-dwarfs-mine-train-00

The NEW Seven Dwarfs Mine Train!

twitter

 Heigh Ho! Heigh Ho! RESERVE before you go– You just might miss the new Seven Dwarfs Mine Train! #FantasylandFriday #MagicKingdom

 

Saturday, August 23

fb

 15% off 2 tickets to the Family Magic Tour when you buy 4 for a tour TODAY Mention #SavingsSaturday #MagicKingdom web_15off

twitter

 15% off 2 tickets to the Family Magic Tour when you buy 4 for a tour TODAY Mention #SavingsSaturday #MagicKingdom web_15off

Sunday, August 24

fb

 It’s the place to be this summer if you can catch the train. Looks like the Bognar’s from Boston made it to the station on time. The threesome talked Mickey into going for a ride on the Seven Dwarfs Mine Train! (It wasn’t too hard to convince him!) #SundayFunDay #MagicKingdom –Show us your #SundayFunDay — INSERT PHOTO OF THE BOGNAR FAMILY WAVING FROM THE TRAIN WITH MICKEY

twitter

 It’s 3pm, do you know where your kids are? They’re HERE#SundayFunDay #MagicKingdom —INSERT PHOTO TAKEN AT PARADE

 

Monday, August 25

fb

 Let your hair down with Rapunzel! Make your dreams come true with Cinderella! No ball gown needed at Princess Fairytale Hall but Glass Slippers Optional! #MondayMeet&Greet #MagicKingdom: cinderella

twitter

Find ‘Happily Ever After’ w/ Cinderella & Rapunzel (No Glass Slipper Needed!) Come 2 Princess Fairytale Hall #MondayMeet&Greet #MagicKingdom rapunzel

Tuesday, August 26

fb

 Are you a history buff that loves all things Disney? Would you like the chance to enter Magic Kingdom before anyone else does? Go on a 3 hour journey through time and meet the man behind the mouse: Walt Disney: Marceline to Magic Kingdom Tour #TuesdayTours #MagicKingdom

twitter

 Discover the Man Behind the Mouse: Walt Disney: Marceline to Magic Kingdom Tour #TuesdayTours #MagicKingdom

 

Wednesday, August 27

fb

 Summer may be winding down but the heat is still ridiculous! Forget the sprinklers, the pool’s been done. You want to beat the heat? Take our raft for a spin. 

#WildWednesday brings you Splash Mountain! #MagicKingdom

twitter

 Forget the pool. The Beach is dull. THIS is the only way to beat the heat. #WildWednesday #MagicKingdom

***Video will be posted on our Facebook page. We will push Twitter followers through a link to Facebook. The bold text (non-hashtag) is where the link will be.

Thursday, August 28

fb

 

Super Bowl MVP Joe Flacco - 2013

Super Bowl MVP Joe Flacco – 2013

Have you celebrated a big occasion at the Magic Kingdom? Share them with us #TBT celebration-style! #MagicKingdom

twitter

 Magic Kingdom is the place to celebrate. Share with us your #TBT occasion! #MagicKingdom 

The Magic Kingdom Under Construction! Our #TBT from 1971 is a reason to celebrate ~ 43 years of memories!

The Magic Kingdom Under Construction! Our #TBT from 1971 is a reason to celebrate ~ 43 years of memories!

Friday, August 29

fb

 You can become part of the story. “Deep in the depths of Magic Kingdom park lies a legendary world—New Fantasyland—that’s been long hidden from our view by a curse. It’s a place where mermaids sing, beauties tell tales, beasts roar and elephants fly. To discover—and break—the curse on New Fantasyland, visit Finding Fantasyland #FantasylandFriday #MagicKingdom

twitter

 You think you know Fantasyland? You don’t know the NEW Fantasyland. Now you can experience it from home!#FantasylandFriday #MagicKingdom new-fantasyland-explore-fantasyland

Saturday, August 30

fb

 Be Our Guest for dinner mention#SavingsSaturday between 8p & 9p for 10% off your meal #MagicKingdom

 

twitter

 Be Our Guest for dinner mention #SavingsSaturday between 8p & 9p for 10% off your meal #MagicKingdom

 

Sunday, August 31

fb

Mickey was a little starstruck in Frontierland today and the Country Bear Jamboree were a little nervous! Country stars Faith Hill and Tim McGraw brought their family by for a little jam session! #SundayFunDay #MagicKingdom —Show us your #SundayFunDay–INSERT PHOTO OF TIM MCGRAW, FAITH HILL AND KIDS WITH MICKEY-

twitter

 A tutorial in progress?? Look who Mickey found at the Country Bear Jamboree – Faith, Tim & Family! #SundayFunDay #MagicKingdom –INSERT PHOTO OF TIM MCGRAW, FAITH HILL AND KIDS WITH MICKEY-

  Week 9 Assignment Snapshot: Plan the hypothetical posts for Disney’s Magic Kingdom social media pages (Facebook & Twitter) –the theme park, not the overall Disney brand – for the month of August 2014. This is just a reminder that everything above this is hypothetical. I did reference the Magic Kingdom calendar so some of these events are accurate or may align with the Disney information. This post is in no way affiliated with Magic Kingdom or any of the Walt Disney World properties. It is an assignment for the University of Florida Masters Program in Social Media. If you would like to know what is going on at Walt Disney World just click here!

 

Just For Fun: In this week’s Just For Fun, I take you back to my childhood. I mentioned at the top of this blog that I grew up in the shadow of Disneyland. My favorite ride was Big Thunder Mountain. Here is a little journey through Big Thunder Mountain! (fast forward to :44 if you just want to get to the ride):