Category Archives: Web Research Methods

Here you will find work from my UF class on Research Methods in Digital Communication for my Masters in Social Media program. The course is designed to make you think strategically and theoretically about how, why and with whom you interact via digital media. This is designed to help develop a better understanding of the consequences –costs and benefits–of local and global messaging and interactivity. (Per the syllabus)

KickStarter: The Good, The Bad…and The Paul

In this week’s edition of “Masters Degree Studies with Kelly” we take a look at crowdsourcing. Our assignment was to take a look at KickStarter. Anything we liked? Anything we want to fund? Blog about it. As always…my purpose here is purely academic… So there is a running joke in my home. Inevitably every month […]
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I Masterminded a David Letterman Kidnapping Plot… (According to Google)

I remember the day back in 2005 quite vividly. I was working for the NBC affiliate in Phoenix as an Executive Producer. I walked in as I normally do every day and went straight to my desk.  When I arrived, I saw it covered in AP wire copy. Yes! Clearly something important was upon us if […]
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The CVS App (…because sometimes there just isn’t a clever title)

Our marching orders this week? Download a mobile app for a product/service/company. Share a little about it. Does it offer discounts? Coupons? Reviews? Does it include GPS features? How useful is this app? The following is for the Masters Degree program specializing in Social Media at the University of Florida. The observations and opinions are […]
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Down the Rabbit Hole: My Trip Through Second Life

 We looked at Digital Ethnography this week for my University of Florida Masters Degree program specializing in Social Media. For an assignment, we had to spend at least two to four hours in Second Life. This exercise is purely academic… I’m a beach gal. Born in southern California, my childhood is threaded with moments spent […]
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RESULTS: A Survey: Does local news matter? Is it all about the Medium?

The following results are based on an academic exercise for my Masters Degree in Social Media. We were asked to create a survey on any topic of interest. The survey was pushed out via Facebook to 282 friends and via Twitter to 3600+ followers. I sent the survey out randomly at different times over a […]
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A Survey: Does local news matter? Is it all about the medium?

A news sense is really a sense of what is important, what is vital, what has color and life – what people are interested in. That’s journalism. Arthur Burton Rascoe, American Journalist I’m sitting in a food court in downtown Atlanta on break from the Social Media Today Social Shake-Up Conference. It’s a collection of multimedia thought leaders, […]
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Power to the She…& to the SEO

Assignment Snapshot: Pick a favorite multinational company and create a list of 10 keywords you think should be associated with that company and its products. Do a Google Search of those keywords and see where in the results (if at all) you find the company you selected. Go to the company’s site and review their […]
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