Category Archives: Intro to Multimedia Communication

Here you will find my work from Intro to Multimedia Comm at the University of Florida.
Course Description: This course introduces students of media, journalism and communication to the themes, issues and how to’s
of an integrated approach to new multimedia communications to make sure the brand message reaches its
intended audience. Taking a real-world viewpoint, students will examine the various channels available to
communication professionals and how to effectively use the channels. Topics include social media/multimedia
writing and management; how to utilize several mediums for integrated communication campaigns; how
marketing, branding and public relations play their roles in multimedia communications; careers in multimedia
communications; the role of communications professionals; and the impact of new media technologies.

Learning to Drive a Stick and Other Life Lessons:

I can’t remember a time when I didn’t want to be just like my sister Anne. She’s that combination of classic and cool. I have often likened her to Princess Diana when describing her to people. That’s how I see her.  I have been asked to share our story but there are so many to […]
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What Your Yoga Teacher Doesn’t Want You To Know – Inconvenient Ethics

Originally posted on Spiritually Ambitious:
Value proposition I recognize that yoga is just like any other profession, mistakes are made for a variety of reasons. I myself have made mistakes over the years. I will never forget being invited over to a student’s house for an dinner (which was delicious) only to have said student…

2014 in review

The stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2014. If it were a cable car, it would take about 42 trips to carry that many people. Click here to see the […]
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The CVS App (…because sometimes there just isn’t a clever title)

Our marching orders this week? Download a mobile app for a product/service/company. Share a little about it. Does it offer discounts? Coupons? Reviews? Does it include GPS features? How useful is this app? The following is for the Masters Degree program specializing in Social Media at the University of Florida. The observations and opinions are […]
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Rise Above the Noise: An Integrated Marketing Proposal for BullHorn Media

 Let’s face it. There is a lot of noise in the world.  Like  this. Tweet that. Share This. Choose us. Pick me. The bombardment is never-ending. It’s hard to be  heard in a 24/7 world without dissolving into a sea of  white noise. Want to rise above the noise? That’s where we come  in. We’re […]
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Boring But Important: Email Analytics & Facebook Insights

 Assignment Snapshot:  Analyze the attached Facebook Analytics and email analytics from a real company.  Review the provided analytics, and tell us your thoughts. Background: ABC company* is health-oriented and in  the Central Florida area. In addition to this Facebook page, ABC company has a Twitter account, Pinterest page  and YouTube channel. ABC Company also sends out a […]
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Keep Calm and Travel On: Responding to Trip Advisor Reviews

Assignment Snapshot: Craft responses to the following positive and negative comment examples. Your post should be as if you were actually responding to these customer comments. Use some specifics from the hotels to craft a personal response to each of these reviewers. Your role is Social Media Manager, and you handle PR. THIS IS A “SAMPLE POST” […]
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This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty […]
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It’s #Magic Kingdom All August Long!

  “There’s so much that we share, that it’s time we’re aware, it’s a small world after all…”  That song is one from my childhood. I grew up in Anaheim Hills, California. That made me a very lucky girl because I was in the shadow of Disneyland. “It’s a Small World” was a childhood lullaby. […]
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Life Is Too Short To Drink Bad Wine…

(Assignment Snapshot: Pick an industry you are interested in and review an industry-related social network. Give details, target audience, how it works, overall thoughts, could it incorporate proximity marketing, what other channels work well with it as it relates to IMC) Are you zany for zombies? Perhaps you feel a higher calling and wonder if […]
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