I’m a Pearl Jam Fan. I mean a cross-country, international traveling, tattoo-wearing, every album-owning fan. We call ourselves the Jamily. It’s a passion I share with my younger brother.
My fave jam is Black. It’s always resonated with me primarily for the above lyric (blog entry title). I love the idea of horizons…seeing them, reaching for them, going beyond one to find another. It’s a mantra I believe in. It’s a concept I always turn to no matter what I am doing. I often use some form of the word Horizons in my usernames or something creative I am working on. In some ways, it is slowly becoming my brand title: KFG Horizons.
So that brings us to this week’s assignment:
For Intro to Multimedia Communications, we are to create the copy for an email blast promoting who we are as a brand, complete with links, YouTube videos and a content community. Since this is out on the world-wide web I include this disclaimer. I am a work in progress. I’ve been fortunate enough to tell amazing stories, produce content of all kinds and broadcast the news events of your lives from the hot seat of several network control rooms. I am pursuing my masters in social media because I am a journalist at heart and believe good stories need to be told. It’s 2014 though. You won’t find much news ink on thumbs each morning. How we deliver the story evolves every moment. I want to be a journalism evolutionist. (Aim high right?) That’s why I am a student: to keep telling good stories in whatever way you want to read/touch/watch/slide/pin/like/post/tweet/Instagram/YouTube them!)
EMAIL BLAST ASSIGNMENT:
If you are reading this, chances are we may have something in common. You believe there are many people telling stories but very few storytellers. If you are like me, you believe in good journalism AND you don’t believe social media is the death of it. It’s a tall order to combine them but that’s where I come in. I’m a storyteller who believes in the Greater Fool. A Greater what, you say…?
Pretty cool right? Oh and if you want to know who the girl in the newsroom is, hang tight, I’ll get to that. The point is I want to work alongside other aspiring Greater Fools. I believe in the Fourth Estate but I also believe in Twitter and anything else that connects.
SO WHO AM I…
Save the flowery sell – just give you the resume?
I’m not a rookie. I have produced with the best in local, national and international newsrooms. You want more flavor? My fast ball paid for my college degree so I know what it means to compete at elite levels. I have jumped out of a plane at 10,000 feet and lived so I can be fearless when needed. I dove the Great Barrier Reef so I like adventure. I shook hands with a Pope and a President (not at the same time) so I have manners and know how to respect. If you want the professional rundown, just click on my LinkedIn profile to the left.
Oh…you’re more the right brain, creative type? (Yea, me too.)
Read No More.
Check out my Pinterview
So you may be saying, “That’s nice Kelly, but I need more…”
Ok, ok…I pride myself on being a great writer but a good writer knows when to let someone else wax poetic:
I guess you could say there is a little Lloyd Dobbler in me. I want to be authentic in a one-click, info-in-an-instant, twitter-me-this world.
Everyone’s an Expert…So Why Me?
Because I believe we can be innovative, engaging, interactive, relevant AND responsible in a new media world — without being stupid. No question, Journalism must be experiential. We have to embrace our audience without losing our audience. That means interacting but to Jeff Daniels’ point, being smart about it. I don’t think you have to “dumb it down” to be a social media journalist. In fact, I think you have to be even smarter, more witty and more aware. I’ve been telling Emmy-nominated, Peabody-winning, captivating stories for over a decade. That’s one-of-a-kind experience, combined with an education-backed social media prowess at your fingertips. It is about the story I can tell you today that captures the audience of tomorrow.
Are you read to expand your horizons?
Let’s go be Greater Fools!
(Oh…and I mentioned we’d get back to the girl … the Greater Fool Speech? Here you go…just for fun & thanks for reading)