Tag Archives: UF Grad Program

I Masterminded a David Letterman Kidnapping Plot… (According to Google)

I remember the day back in 2005 quite vividly. I was working for the NBC affiliate in Phoenix as an Executive Producer. I walked in as I normally do every day and went straight to my desk.  When I arrived, I saw it covered in AP wire copy. Yes! Clearly something important was upon us if […]
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The CVS App (…because sometimes there just isn’t a clever title)

Our marching orders this week? Download a mobile app for a product/service/company. Share a little about it. Does it offer discounts? Coupons? Reviews? Does it include GPS features? How useful is this app? The following is for the Masters Degree program specializing in Social Media at the University of Florida. The observations and opinions are […]
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This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty […]
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Parked in Neutral: One Girl’s Vote on “Thumb”

(Assignment Snapshot: Midterm Project for Intro to Multimedia Communication, MMC5006, University of Florida (Masters Program in Social Media) Comprehensively review a social media channel assigned to you (in this case Thumb) and become a subject matter expert, providing history, effective practices, enhancements, etc. Your mid-term should be from a brand’s point of view, meaning don’t explain […]
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Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the […]
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