Tag Archives: UF Grad Program

This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty [...]
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Parked in Neutral: One Girl’s Vote on “Thumb”

(Assignment Snapshot: Midterm Project for Intro to Multimedia Communication, MMC5006, University of Florida (Masters Program in Social Media) Comprehensively review a social media channel assigned to you (in this case Thumb) and become a subject matter expert, providing history, effective practices, enhancements, etc. Your mid-term should be from a brand’s point of view, meaning don’t explain [...]
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Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the [...]
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