Tag Archives: Social Media

Down the Rabbit Hole: My Trip Through Second Life

 We looked at Digital Ethnography this week for my University of Florida Masters Degree program specializing in Social Media. For an assignment, we had to spend at least two to four hours in Second Life. This exercise is purely academic… I’m a beach gal. Born in southern California, my childhood is threaded with moments spent [...]
Read More »

RESULTS: A Survey: Does local news matter? Is it all about the Medium?

The following results are based on an academic exercise for my Masters Degree in Social Media. We were asked to create a survey on any topic of interest. The survey was pushed out via Facebook to 282 friends and via Twitter to 3600+ followers. I sent the survey out randomly at different times over a [...]
Read More »

A Survey: Does local news matter? Is it all about the medium?

A news sense is really a sense of what is important, what is vital, what has color and life – what people are interested in. That’s journalism. Arthur Burton Rascoe, American Journalist I’m sitting in a food court in downtown Atlanta on break from the Social Media Today Social Shake-Up Conference. It’s a collection of multimedia thought leaders, [...]
Read More »

Power to the She…& to the SEO

Assignment Snapshot: Pick a favorite multinational company and create a list of 10 keywords you think should be associated with that company and its products. Do a Google Search of those keywords and see where in the results (if at all) you find the company you selected. Go to the company’s site and review their [...]
Read More »

Boring But Important: Email Analytics & Facebook Insights

 Assignment Snapshot:  Analyze the attached Facebook Analytics and email analytics from a real company.  Review the provided analytics, and tell us your thoughts. Background: ABC company* is health-oriented and in  the Central Florida area. In addition to this Facebook page, ABC company has a Twitter account, Pinterest page  and YouTube channel. ABC Company also sends out a [...]
Read More »

Keep Calm and Travel On: Responding to Trip Advisor Reviews

Assignment Snapshot: Craft responses to the following positive and negative comment examples. Your post should be as if you were actually responding to these customer comments. Use some specifics from the hotels to craft a personal response to each of these reviewers. Your role is Social Media Manager, and you handle PR. THIS IS A “SAMPLE POST” [...]
Read More »

This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty [...]
Read More »

It’s #Magic Kingdom All August Long!

  “There’s so much that we share, that it’s time we’re aware, it’s a small world after all…”  That song is one from my childhood. I grew up in Anaheim Hills, California. That made me a very lucky girl because I was in the shadow of Disneyland. “It’s a Small World” was a childhood lullaby. [...]
Read More »

Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the [...]
Read More »

#IWill ~ A Social Media Engagement Idea for Athleta

(DISCLAIMER: This is a piece of fiction. It is an idea generated for my Intro to Social Media class. Athleta has no knowledge of this or endorsement of it to my knowledge) The #IWill Campaign OBJECTIVES: There are two specific objectives for this campaign: Increase followers on Pinterest by 15%  (approximately 2250) Increase followers on [...]
Read More »