Tag Archives: NBC News

All-Access Pass: It’s Not Just for the VIP Anymore

Assignment Snapshot: Explain why people in the following roles should use social media – i.e. how would they benefit: Foreign news correspondent. Local beat editor. Photojournalist at TV News. The All-Access Pass. It’s kind of a right of passage when you become a journalist. Your photo is snapped. A number is assigned. A logo is embossed. You get […]
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Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the […]
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