Tag Archives: media

This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty […]
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Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the […]
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“All Five Horizons Revolved Around Her Soul, Like the Earth to the Sun”

I’m a Pearl Jam Fan. I mean a cross-country, international traveling, tattoo-wearing, every album-owning fan. We call ourselves the Jamily. It’s a passion I share with my younger brother. My fave jam is Black. It’s always resonated with me primarily for the above lyric (blog entry title). I love the idea of horizons…seeing them, reaching […]
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Blog Day Afternoon

THE DAILY BEAST Who are we? What is our purpose? Why are we uniquely awesome? The Daily Beast falls into a couple of categories as outlined in this week’s lecture. It is a group blog in that it brings in a stable of authors. It is professional in that it is of a high standard, […]
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Power to the She…& Me

I’ve been on quite a journey the last two years:  A scary, amazing, life-altering journey. I became a mom. Twice. To understand my journey, you would have to know I was an athlete all my life. My right arm paid for my degree. I could throw a pretty fast curve ball back in the day! […]
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Intro to Social Media Week 3: MOST IMPORTANT CHANNEL FOR MY INDUSTRY

I have flip-flopped for a few days on this dilemma. What’s the single most important social channel for CNN? (my most recent employer**) Facebook? Twitter? Vine? Instagram? I even conducted a little social engagement of my own, tapping my Facebook (the irony) focus group of journalist friends with a little poll. The majority answered Facebook […]
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Classic Marketing vs. Social Media Marketing

I’ll come out of the closet and admit it. I’m a Neil Diamond fan. To be a fan, you must have seen The Jazz Singer. Now, I’m not here to discuss the merits or flaws of this movie but want to bring up one line that has always resonated with me. The young Neil is chatting […]
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