Tag Archives: Kelly Frank Green

RESULTS: A Survey: Does local news matter? Is it all about the Medium?

The following results are based on an academic exercise for my Masters Degree in Social Media. We were asked to create a survey on any topic of interest. The survey was pushed out via Facebook to 282 friends and via Twitter to 3600+ followers. I sent the survey out randomly at different times over a [...]
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A Survey: Does local news matter? Is it all about the medium?

A news sense is really a sense of what is important, what is vital, what has color and life – what people are interested in. That’s journalism. Arthur Burton Rascoe, American Journalist I’m sitting in a food court in downtown Atlanta on break from the Social Media Today Social Shake-Up Conference. It’s a collection of multimedia thought leaders, [...]
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Power to the She…& to the SEO

Assignment Snapshot: Pick a favorite multinational company and create a list of 10 keywords you think should be associated with that company and its products. Do a Google Search of those keywords and see where in the results (if at all) you find the company you selected. Go to the company’s site and review their [...]
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Rise Above the Noise: An Integrated Marketing Proposal for BullHorn Media

 Let’s face it. There is a lot of noise in the world.  Like  this. Tweet that. Share This. Choose us. Pick me. The bombardment is never-ending. It’s hard to be  heard in a 24/7 world without dissolving into a sea of  white noise. Want to rise above the noise? That’s where we come  in. We’re [...]
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Keep Calm and Travel On: Responding to Trip Advisor Reviews

Assignment Snapshot: Craft responses to the following positive and negative comment examples. Your post should be as if you were actually responding to these customer comments. Use some specifics from the hotels to craft a personal response to each of these reviewers. Your role is Social Media Manager, and you handle PR. THIS IS A “SAMPLE POST” [...]
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This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty [...]
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Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the [...]
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“All Five Horizons Revolved Around Her Soul, Like the Earth to the Sun”

I’m a Pearl Jam Fan. I mean a cross-country, international traveling, tattoo-wearing, every album-owning fan. We call ourselves the Jamily. It’s a passion I share with my younger brother. My fave jam is Black. It’s always resonated with me primarily for the above lyric (blog entry title). I love the idea of horizons…seeing them, reaching [...]
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The Truest Reflection of Me…

Today, I did not kick my morning in the ass. Today it kicked mine. The minutiae of it doesn’t matter but let’s just say my two-year old whom I love and adore was being just that…a 2 year-old. Everything led to a tantrum. “No honey you can’t have my phone” “No you can’t throw the [...]
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Blog Day Afternoon

THE DAILY BEAST Who are we? What is our purpose? Why are we uniquely awesome? The Daily Beast falls into a couple of categories as outlined in this week’s lecture. It is a group blog in that it brings in a stable of authors. It is professional in that it is of a high standard, [...]
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