Tag Archives: Intro to Multimedia Communications

This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty […]
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Life Is Too Short To Drink Bad Wine…

(Assignment Snapshot: Pick an industry you are interested in and review an industry-related social network. Give details, target audience, how it works, overall thoughts, could it incorporate proximity marketing, what other channels work well with it as it relates to IMC) Are you zany for zombies? Perhaps you feel a higher calling and wonder if […]
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Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the […]
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“All Five Horizons Revolved Around Her Soul, Like the Earth to the Sun”

I’m a Pearl Jam Fan. I mean a cross-country, international traveling, tattoo-wearing, every album-owning fan. We call ourselves the Jamily. It’s a passion I share with my younger brother. My fave jam is Black. It’s always resonated with me primarily for the above lyric (blog entry title). I love the idea of horizons…seeing them, reaching […]
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