Tag Archives: intro to multimedia communication

Boring But Important: Email Analytics & Facebook Insights

 Assignment Snapshot:  Analyze the attached Facebook Analytics and email analytics from a real company.  Review the provided analytics, and tell us your thoughts. Background: ABC company* is health-oriented and in  the Central Florida area. In addition to this Facebook page, ABC company has a Twitter account, Pinterest page  and YouTube channel. ABC Company also sends out a […]
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Keep Calm and Travel On: Responding to Trip Advisor Reviews

Assignment Snapshot: Craft responses to the following positive and negative comment examples. Your post should be as if you were actually responding to these customer comments. Use some specifics from the hotels to craft a personal response to each of these reviewers. Your role is Social Media Manager, and you handle PR. THIS IS A “SAMPLE POST” […]
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It’s #Magic Kingdom All August Long!

  “There’s so much that we share, that it’s time we’re aware, it’s a small world after all…”  That song is one from my childhood. I grew up in Anaheim Hills, California. That made me a very lucky girl because I was in the shadow of Disneyland. “It’s a Small World” was a childhood lullaby. […]
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Parked in Neutral: One Girl’s Vote on “Thumb”

(Assignment Snapshot: Midterm Project for Intro to Multimedia Communication, MMC5006, University of Florida (Masters Program in Social Media) Comprehensively review a social media channel assigned to you (in this case Thumb) and become a subject matter expert, providing history, effective practices, enhancements, etc. Your mid-term should be from a brand’s point of view, meaning don’t explain […]
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Blog Day Afternoon

THE DAILY BEAST Who are we? What is our purpose? Why are we uniquely awesome? The Daily Beast falls into a couple of categories as outlined in this week’s lecture. It is a group blog in that it brings in a stable of authors. It is professional in that it is of a high standard, […]
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