Tag Archives: instagram

RESULTS: A Survey: Does local news matter? Is it all about the Medium?

The following results are based on an academic exercise for my Masters Degree in Social Media. We were asked to create a survey on any topic of interest. The survey was pushed out via Facebook to 282 friends and via Twitter to 3600+ followers. I sent the survey out randomly at different times over a […]
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A Survey: Does local news matter? Is it all about the medium?

A news sense is really a sense of what is important, what is vital, what has color and life – what people are interested in. That’s journalism. Arthur Burton Rascoe, American Journalist I’m sitting in a food court in downtown Atlanta on break from the Social Media Today Social Shake-Up Conference. It’s a collection of multimedia thought leaders, […]
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Rise Above the Noise: An Integrated Marketing Proposal for BullHorn Media

 Let’s face it. There is a lot of noise in the world.  Like  this. Tweet that. Share This. Choose us. Pick me. The bombardment is never-ending. It’s hard to be  heard in a 24/7 world without dissolving into a sea of  white noise. Want to rise above the noise? That’s where we come  in. We’re […]
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This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty […]
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Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the […]
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#IWill ~ A Social Media Engagement Idea for Athleta

(DISCLAIMER: This is a piece of fiction. It is an idea generated for my Intro to Social Media class. Athleta has no knowledge of this or endorsement of it to my knowledge) The #IWill Campaign OBJECTIVES: There are two specific objectives for this campaign: Increase followers on Pinterest by 15%  (approximately 2250) Increase followers on […]
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“All Five Horizons Revolved Around Her Soul, Like the Earth to the Sun”

I’m a Pearl Jam Fan. I mean a cross-country, international traveling, tattoo-wearing, every album-owning fan. We call ourselves the Jamily. It’s a passion I share with my younger brother. My fave jam is Black. It’s always resonated with me primarily for the above lyric (blog entry title). I love the idea of horizons…seeing them, reaching […]
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Blog Day Afternoon

THE DAILY BEAST Who are we? What is our purpose? Why are we uniquely awesome? The Daily Beast falls into a couple of categories as outlined in this week’s lecture. It is a group blog in that it brings in a stable of authors. It is professional in that it is of a high standard, […]
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Keeping “Power to the She” Consistent

There is no question that 2013 was a breakout year for Athleta. So much so that the Chairman and CEO of parent company Gap Inc. recently said, “…It looks like Athleta is on its path to becoming the fourth iconic brand within Gap Inc.’s portfolio.” (Jeff Quackenbush) The three other brands he’s referring to are […]
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Power to the She…& Me

I’ve been on quite a journey the last two years:  A scary, amazing, life-altering journey. I became a mom. Twice. To understand my journey, you would have to know I was an athlete all my life. My right arm paid for my degree. I could throw a pretty fast curve ball back in the day! […]
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