Tag Archives: imc

Rise Above the Noise: An Integrated Marketing Proposal for BullHorn Media

 Let’s face it. There is a lot of noise in the world.  Like  this. Tweet that. Share This. Choose us. Pick me. The bombardment is never-ending. It’s hard to be  heard in a 24/7 world without dissolving into a sea of  white noise. Want to rise above the noise? That’s where we come  in. We’re […]
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Boring But Important: Email Analytics & Facebook Insights

 Assignment Snapshot:  Analyze the attached Facebook Analytics and email analytics from a real company.  Review the provided analytics, and tell us your thoughts. Background: ABC company* is health-oriented and in  the Central Florida area. In addition to this Facebook page, ABC company has a Twitter account, Pinterest page  and YouTube channel. ABC Company also sends out a […]
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This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty […]
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Parked in Neutral: One Girl’s Vote on “Thumb”

(Assignment Snapshot: Midterm Project for Intro to Multimedia Communication, MMC5006, University of Florida (Masters Program in Social Media) Comprehensively review a social media channel assigned to you (in this case Thumb) and become a subject matter expert, providing history, effective practices, enhancements, etc. Your mid-term should be from a brand’s point of view, meaning don’t explain […]
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Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the […]
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Keeping “Power to the She” Consistent

There is no question that 2013 was a breakout year for Athleta. So much so that the Chairman and CEO of parent company Gap Inc. recently said, “…It looks like Athleta is on its path to becoming the fourth iconic brand within Gap Inc.’s portfolio.” (Jeff Quackenbush) The three other brands he’s referring to are […]
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