Tag Archives: facebook

The Awesome Visual-Storytelling-Sharing-Social App You Aren’t Using But Should

Doing what I do for a living and working towards a Masters Degree in Social Media, I am often asked “What’s your favorite app or social platform?”  The typical ones roll off the tongue but in the top three or four, you’ll find Storehouse. I’m always a little stunned when people say, “Store-what?” Storehouse is […]
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Ali Velshi: “Hairless Prophet of Doom” Turned Social Media Evangelist

Assignment Snapshot: Find a reporter who is enhancing their journalism through their use of social media. Explain why. Write a 500 word feature, including screen grabs of their social media activity. You may wish to conduct an original interview with your subject. Ali Velshi doesn’t sleep. No one will ever convince me otherwise. He’s the most […]
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I’m All About the Cause…But First, Let Me Take a Selfie

Assignment Snapshot: This post is an assignment for Social Media & News course for my Masters Degree program at the University of Florida. Below you will see the most shared media websites on Facebook and Twitter in January 2015 according to Newswhip. I am tasked with looking at relevant social media accounts and answering the following questions: […]
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I Masterminded a David Letterman Kidnapping Plot… (According to Google)

I remember the day back in 2005 quite vividly. I was working for the NBC affiliate in Phoenix as an Executive Producer. I walked in as I normally do every day and went straight to my desk.  When I arrived, I saw it covered in AP wire copy. Yes! Clearly something important was upon us if […]
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RESULTS: A Survey: Does local news matter? Is it all about the Medium?

The following results are based on an academic exercise for my Masters Degree in Social Media. We were asked to create a survey on any topic of interest. The survey was pushed out via Facebook to 282 friends and via Twitter to 3600+ followers. I sent the survey out randomly at different times over a […]
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A Survey: Does local news matter? Is it all about the medium?

A news sense is really a sense of what is important, what is vital, what has color and life – what people are interested in. That’s journalism. Arthur Burton Rascoe, American Journalist I’m sitting in a food court in downtown Atlanta on break from the Social Media Today Social Shake-Up Conference. It’s a collection of multimedia thought leaders, […]
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Rise Above the Noise: An Integrated Marketing Proposal for BullHorn Media

 Let’s face it. There is a lot of noise in the world.  Like  this. Tweet that. Share This. Choose us. Pick me. The bombardment is never-ending. It’s hard to be  heard in a 24/7 world without dissolving into a sea of  white noise. Want to rise above the noise? That’s where we come  in. We’re […]
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Boring But Important: Email Analytics & Facebook Insights

 Assignment Snapshot:  Analyze the attached Facebook Analytics and email analytics from a real company.  Review the provided analytics, and tell us your thoughts. Background: ABC company* is health-oriented and in  the Central Florida area. In addition to this Facebook page, ABC company has a Twitter account, Pinterest page  and YouTube channel. ABC Company also sends out a […]
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This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty […]
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It’s #Magic Kingdom All August Long!

  “There’s so much that we share, that it’s time we’re aware, it’s a small world after all…”  That song is one from my childhood. I grew up in Anaheim Hills, California. That made me a very lucky girl because I was in the shadow of Disneyland. “It’s a Small World” was a childhood lullaby. […]
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