Tag Archives: content

Rise Above the Noise: An Integrated Marketing Proposal for BullHorn Media

 Let’s face it. There is a lot of noise in the world.  Like  this. Tweet that. Share This. Choose us. Pick me. The bombardment is never-ending. It’s hard to be  heard in a 24/7 world without dissolving into a sea of  white noise. Want to rise above the noise? That’s where we come  in. We’re [...]
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This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty [...]
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Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the [...]
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“All Five Horizons Revolved Around Her Soul, Like the Earth to the Sun”

I’m a Pearl Jam Fan. I mean a cross-country, international traveling, tattoo-wearing, every album-owning fan. We call ourselves the Jamily. It’s a passion I share with my younger brother. My fave jam is Black. It’s always resonated with me primarily for the above lyric (blog entry title). I love the idea of horizons…seeing them, reaching [...]
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Blog Day Afternoon

THE DAILY BEAST Who are we? What is our purpose? Why are we uniquely awesome? The Daily Beast falls into a couple of categories as outlined in this week’s lecture. It is a group blog in that it brings in a stable of authors. It is professional in that it is of a high standard, [...]
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Keeping “Power to the She” Consistent

There is no question that 2013 was a breakout year for Athleta. So much so that the Chairman and CEO of parent company Gap Inc. recently said, “…It looks like Athleta is on its path to becoming the fourth iconic brand within Gap Inc.’s portfolio.” (Jeff Quackenbush) The three other brands he’s referring to are [...]
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Intro to Social Media Week 3: MOST IMPORTANT CHANNEL FOR MY INDUSTRY

I have flip-flopped for a few days on this dilemma. What’s the single most important social channel for CNN? (my most recent employer**) Facebook? Twitter? Vine? Instagram? I even conducted a little social engagement of my own, tapping my Facebook (the irony) focus group of journalist friends with a little poll. The majority answered Facebook [...]
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Classic Marketing vs. Social Media Marketing

I’ll come out of the closet and admit it. I’m a Neil Diamond fan. To be a fan, you must have seen The Jazz Singer. Now, I’m not here to discuss the merits or flaws of this movie but want to bring up one line that has always resonated with me. The young Neil is chatting [...]
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