A Survey: Does local news matter? Is it all about the medium?

A news sense is really a sense of what is important, what is vital, what has color and life – what people are interested in. That’s journalism. Arthur Burton Rascoe, American Journalist I’m sitting in a food court in downtown Atlanta on break from the Social Media Today Social Shake-Up Conference. It’s a collection of multimedia thought leaders, [...]
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Power to the She…& to the SEO

Assignment Snapshot: Pick a favorite multinational company and create a list of 10 keywords you think should be associated with that company and its products. Do a Google Search of those keywords and see where in the results (if at all) you find the company you selected. Go to the company’s site and review their [...]
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Rise Above the Noise: An Integrated Marketing Proposal for BullHorn Media

 Let’s face it. There is a lot of noise in the world.  Like  this. Tweet that. Share This. Choose us. Pick me. The bombardment is never-ending. It’s hard to be  heard in a 24/7 world without dissolving into a sea of  white noise. Want to rise above the noise? That’s where we come  in. We’re [...]
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Boring But Important: Email Analytics & Facebook Insights

 Assignment Snapshot:  Analyze the attached Facebook Analytics and email analytics from a real company.  Review the provided analytics, and tell us your thoughts. Background: ABC company* is health-oriented and in  the Central Florida area. In addition to this Facebook page, ABC company has a Twitter account, Pinterest page  and YouTube channel. ABC Company also sends out a [...]
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Keep Calm and Travel On: Responding to Trip Advisor Reviews

Assignment Snapshot: Craft responses to the following positive and negative comment examples. Your post should be as if you were actually responding to these customer comments. Use some specifics from the hotels to craft a personal response to each of these reviewers. Your role is Social Media Manager, and you handle PR. THIS IS A “SAMPLE POST” [...]
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This Beauty Runs Skin Deep: A Look at Cosmoprof North America’s Social Media Event Planning 2014

Assignment Snapshot: Follow the Cosmoprof North America trade show taking place July 13-15, 2014. Summarize their use of IMC, social media and other channels for the purpose of promoting this show. The following post is for educational purposes only. It is not a formal or paid review of the trade event. I’m not someone who cruises the beauty [...]
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It’s #Magic Kingdom All August Long!

  “There’s so much that we share, that it’s time we’re aware, it’s a small world after all…”  That song is one from my childhood. I grew up in Anaheim Hills, California. That made me a very lucky girl because I was in the shadow of Disneyland. “It’s a Small World” was a childhood lullaby. [...]
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Life Is Too Short To Drink Bad Wine…

(Assignment Snapshot: Pick an industry you are interested in and review an industry-related social network. Give details, target audience, how it works, overall thoughts, could it incorporate proximity marketing, what other channels work well with it as it relates to IMC) Are you zany for zombies? Perhaps you feel a higher calling and wonder if [...]
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Parked in Neutral: One Girl’s Vote on “Thumb”

(Assignment Snapshot: Midterm Project for Intro to Multimedia Communication, MMC5006, University of Florida (Masters Program in Social Media) Comprehensively review a social media channel assigned to you (in this case Thumb) and become a subject matter expert, providing history, effective practices, enhancements, etc. Your mid-term should be from a brand’s point of view, meaning don’t explain [...]
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Honesty, A Peacock and Taking It to the Mat

Week 7 Assignment: Pick 3 brands that are on Facebook, Twitter, Instagram, Google+ and at least LinkedIn/Pinterest/YouTube. Evaluate them by the criteria presented below. These are the three brands I am profiling this week: ________________________________________________________________________________ The Honest Company sells eco-friendly, non-toxic baby and household products. They identify their mission as educating, inspiring, and fulfilling the [...]
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